INDUSTRIES

The Extent of Counterfeiting in the Fashion Industry

The apparel & accessories industry has traditionally been very exposed to counterfeiting due to high profit margins. 

Today, this industry is still affected by counterfeiting more than any other industry. 10 % of all clothes & accessories sold in Europe are counterfeits. 

The global counterfeit market is expected to double within five years from 1.200B$ in 2017 to 2.300B$ in 2022. This massive increase is amongst others due to an increase in quality of counterfeits which is caused by larger criminal network, new technology such as 3D printers, easy access to original labels & packaging etc.

The problem is indisputable and companies need to react in order to reduce the losses caused by counterfeits. Otherwise billions of dollars will be lost and brand value will erode.

How Valify Can Help

We can help your business stay fashion-forward by offering the most comprehensive anti-counterfeiting tool in the market. It allows you to investigate stores, marketplaces, websites etc. whilst being anonymous at the same time. By taking advantage of RFID technology, Valify will detect whether a product is fake or original within a second. Valify will make it possible to reduce the damage from counterfeits to your brand considerably, regardless of distribution channel.

Valify provides your company with a holistic overview of the counterfeit market in real-time, and hence the possibility to detect and react upon the most urgent problems. 

Advantages for Your Company

  • Brand protection​
  • Easy validation​
  • Customer engagement​
  • 100% credible response​
  • A reliable brand​
  • Increased bottom-line​
  • Network across brands​